Next up in my Etsy Love series is Roi and Liron who run Vidar Jewelry where they sell their stunning collection of wedding and engagement rings.
1. Tell us a bit about yourself and where the inspiration came from to start your Etsy shop.
It all began with our marriage proposal. Roi decided to surprise Liron with a marriage proposal. At first he did not have any clue about rings and jewelry. Luckily for him, his friend told him about a little business that belongs to a kind goldsmith. The marriage proposal was perfect and surprising, just as it should have been. When we wanted to buy a wedding ring, we knew positively we would turn to the same goldsmith from which Roi bought our engagement ring. When Liron entered the goldsmith’s studio, she was absolutely enchanted. She always had a weakness for working tools and she could use her hands to accomplish any task. At that exact moment, she knew her goal in life – designing jewelry.
We went to India for our honeymoon, where we took a motorcycle tour to the Himalayas, which was quite an extreme vacation. During one of our stops in Dharamsala – an inspiring place with a lot of interesting courses – Liron took a goldsmithing course. We gained there a lot of knowledge and tools and got back home. We opened our business and made our first steps in the jewelry business.
2. Do you have a favourite piece? Tell us about the thought process involved in creating it and why it is your favourite.
Why it’s our favorite set?
Our jewelry is very expensive and one day our client really wanted to buy this set but he had no money to pay, so instead of doing this to her in gold and diamond we made her a replica and we used silver and zircons. Then we realized that no matter who is in front of us we will do fine jewelry for each and every budget that the person has. We love to make people happy and to see them excited about our jewelry.
3. What is it that makes your shop unique?
We use 3D technology to design our jewelry. This digital technology allows us to achieve very complex designs, and thanks to it we can do everything we want. It also gives us the opportunity to design each piece of jewelry to the client’s budget.
4. What’s next in the pipeline?
We see our future leading designers in the wedding engagement rings industry. We want to travel to exhibitions around the world and show our special designs.
5. Tell us something about you or your shop that you haven’t previously shared!
Do you know the saying: “The shoemaker goes barefoot” – This is exactly what describes us. We hardly wear jewelry and just want to make people happy with the talent given to us.
Thanks for sharing with us, Roi & Liron! Your shop contains some truly beautiful rings and it must be a wonderful feeling to know you are helping to create magical moments for couples around the globe!